Sign up for our Whimsical #TheHerdCAL

We teamed up with the one and only Projectarian to create and design a one of a kind crochet experience. During this CAL you'll be crafting a magical bag. But not just any bag. A horse shaped bag. Yup.

Sign up with your e-mail and we’ll notify you when the next part of the pattern launches and whenever we have news about the CAL 💌

#TheHerdCAL starts in...

We have very limited stock so if you're thinking of joining, then hoppify hop and get your kit before it sells out!

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Buy Your Kit Here

Your New Favourite Bag

Playful design meets everyday functionality.

Its sculptural shape, friendly eyes, and candy-inspired color palette make it a true statement piece, one that will definitely spark conversations.

The finished bag measures approximately 30 cm long, 36 cm high, and 11 cm wide, making it the perfect size for everyday essentials.

Meet the Designer: Projectarian

Jessie, the creative mind behind Projectarian, is known for designing some of the crochet world’s most magical and imaginative patterns. With a special love for amigurumi, she transforms yarn into charming animals and fantastical creatures that capture the hearts of crocheters everywhere.

Her designs are playful, detailed, and thoughtfully constructed, making every project feel like a little adventure.

Inspired by Fairytales and Rainbows

The design draws inspiration from unicorn magic, fairytales, and pastel rainbow palettes, signature elements of Projectarian’s playful design universe.


What makes the design especially unique is its silhouette, because how many horse-shaped bags have you seen before?

It’s a crochet project designed for makers who enjoy a little whimsy and aren’t afraid to stand out.

Full of Signature Projectarian Charm

Fans of Projectarian will instantly recognize her signature style in this design. From the friendly shining eyes to the sweet candy-colored palette, the bag captures everything crocheters love about her patterns.


And yes, there’s a delightful little twist:

The horse’s tail is actually a removable tassel that clips onto the bag’s strap, adding movement and personality.

Designed for Intermediate Crocheters

This CAL is categorized as intermediate, but confident beginners can definitely join the fun.

If you know how to work into different stitch loops, color change, make invisible decreases and use stitch markers, then you're good to go!

Crochet Along Week by Week

The pattern will be released in 6 exciting parts, guiding you step-by-step through the project.

Part 1: May 7 2026

Part 2: May 14 2026

Part 3: May 21 2026

Part 4: May 28 2026

Part 5: June 4 2026

Part 6:  June 11 2026

Win a 100€ Giftcard

When you're done with your bag, share it with us on Instagram or Facebook, using the hashtag #TheHerdCAL and tagging @projectarian and @hobbii_yarn on your post, for a chance to be 1 out of 5 winners for a $100 giftcard for hobbii.com

Deadline is the 28th of June 2026. Good luck!

What is a CAL?

A Crochet-Along (CAL) is a community project where we all crochet the same project. A CAL is a super fun way of learning new techniques, finding motivation, and being part of a creative community! 🥰

When does #TheHerdCAL start?

We’ll dive into the first part of the pattern on May 7 2026. Sign up now if you don’t want to miss out on the coziest community project 💕 of the season!

How does it work?

Sign up with your e-mail and we’ll notify you whenever we have news about the CAL. 💌 Each week, you will get an e-mail containing the next part of the pattern.

Have You Ordered Your Kit Yet?

Pssst... Don’t forget to buy your kit before they’re sold out. 😳 The stock for our CALs is always limited, so hurry up! Or should we say... Giddy up?! 🐎